World Drug Day Theme by UNODC

World Drug Day Theme by UNODC

New campaign on science-based drug prevention calls for people to #ListenFirst

A new campaign on science-based drug prevention entitled "Listen First“ launched by UNODC, the WHO and the Governments of France and Sweden at the UN General Assembly Special Session on the World Drug Problem (UNGASS) last April will also act as this year's World Drug Day theme.

The campaign has been launched to raise awareness around listening to children and youth as the first step to help them grow healthy and safe. The campaign targets parents, teachers, policy makers, health worker and prevention workers particularly, as well as the wider public.

The global campaign - using the hashtag #ListenFirst - aims to increasing support for science-based drug use prevention. In order to illustrate this important issue to a diverse audience, a powerful new Public Service Announcement has been developed. The video highlights how paying attention and reacting to children's needs can help preventing them from risky behaviours and drug use.

As in previous years, UNODC are providing a series of materials for your use for the World Day. These include:

a) The thematic logo

b) A Public Service Announcement video which is aimed at both online and broadcast

Once finalised :

c) Asocial media pack, with a series of infographics highlighting various points around drug prevention;

d) Thestatementsof the Executive Director of UNODC and the Secretary-General of the United Nations.


Please note that the usual campaign website will not be used this year, and instead will be utilised (an auto-direct will be placed on the former to avoid confusion. UNODC is in the process of updating to add the different language versions of the video).

As 26 June this year falls on a Sunday, it is likely that World Day events - including ones conducted by UNODC offices - will fall on either the days before or after.

Download the facts for policy makers here

Additional resources for policy makers